CALIENDI - African Palm Liqueur
This design is done for African palm liqueur with high alcohol content. Target audience are young African people therefore this design is a mix of traditional African style and modern style. The duality is its main feature, complex patterns are combined with simple ones, colorful details with dark background. The brand name is in gold foil since the packaging needs to give a real feeling of exclusivity, importance and uniqueness. The mask on the label is used to make the packaging recognizable and bring out African vibe in others.
Caliendi Label has been awarded the Silver A' Design Award in Packaging Design Category by the International Design Academy, the grand jury panel of the A' Design Award & Competition which consists of internationally influential press members, established designers, leading academics and prominent entrepreneurs.
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photography: Eben Scar
